What Will be the Future Scope of Digital Marketing in India in 2021?
Digital marketing has been one of those buzzwords that always creates a lot of interest and attention. Every business wants to know how it works, what benefits they can reap from it, what pitfalls they need to avoid. It continues to be an exciting industry full of opportunities for marketers around the world. So the question remains – how will digital marketing evolve? What sort of changes will come about? How much more advanced will this branch become by 2021? Here are some ideas on the future scope of digital marketing in India in 2021.
The number 1 trend would have to be mobile expansion. By now every person is probably well aware that Indian users are becoming increasingly drawn to mobile. With Internet penetration in rural areas increasing, most people are starting to discover the ways of smart devices and browsing online at their own convenience. An incredible boom of mobile users is estimated up until 2021 with which most companies will have to adapt themselves. For marketers this means one thing – they need to concentrate more on offering excellent mobile marketing services to their clients since they will become a necessity soon enough.
The same could be said for live video streaming services which continue to grow by each passing year . It’s no secret that India is a country full of tradition and it may take some time for Indians to adapt technology such as AR/VR or other interactive applications but once they do, there’s virtually nothing that can stop them from going forward at impressive speed. Since the number of smartphone users keeps growing, it’s likely that we’ll see greater opportunities to use interactive marketing and advertising services such as digital out-of-home (OOH), augmented reality (AR) or virtual reality (VR).
Companies would want to lounge into mobile payment options for sure. With a billion people using smartphones, there will definitely be a boom in mobile payments as well. Another thing to take into consideration is government planning to demonetize all notes under Rs 500 by December 2016 which will lead to an increase in cashless transactions due to the lack of physical money . Digital wallets have become incredibly popular these days and they not only let you pay online but also at brick-and-mortar stores . The future of digital marketing in India will have to include a significant focus on mobile payments and customers’ behavior.
Government support for digital transactions will grow by 2021. With the government launching BHIM app (a unified UPI platform ) which allows its citizens to make e-transactions using their smartphones, it’s likely that cashless transactions will become more popular than cash dealings (people still prefer it because of lack of education). Digital wallets like Paytm or Mobikwik are expected to gain even more traction in the coming years with this increasing trend towards cashless economy .
All these new developments offer incredible opportunities for marketers who would want to jump into the mobile bandwagon. App development companies may find themselves growing quickly over time due to increased demand for mobile apps of different types. People will still continue using their laptops and PCs but if they want to reach out to new customers, they would have to include mobile-friendly options in their marketing strategies .
There are no signs yet of digital marketing slowing down or hitting a plateau which means that businesses can expect more interactive marketing opportunities in 2021 than ever before. If things keep evolving this quickly on the technology side, it’s safe to say that product placement, augmented reality ads or 360 degree video may become just as popular then as banner advertising is now. It’s impossible not to think about how virtual reality can affect customer behavior when you take into account its many advantages (mainly increased engagement) so we could see more VR campaigns in the future especially since its rapid growth in the past few years.
Virtual reality will continue growing in 2021. Virtual Reality (VR) is expected to grow by over 200% in 2016 compared to last year with an incredibly high CAGR of 360% during next 7 years . And this isn’t just a hype because real businesses all over the world are already recognizing its incredible potential regarding customer engagement and changing their marketing strategies accordingly. For example, Marriott Hotels highly increased guest’s interest in their hotels through virtual tours . Therefore there’s no surprise that VR lover companies like Oculus Rift , Samsung Electronics or HTC are becoming so popular nowadays which led them to create VR headsets for smartphones as well.